Digital Marketing is a new buzz word in the arena of marketing. These days companies are making every possible effort to make their presence more prominent in the market. In such situation online marketing has proved its worth with great ease and has side lined the traditional methods of marketing in short span of time. Some of the advantages of digital or online marketing over traditional marketing are given below:

• Online marketing are far more reasonable than traditional methods where companies had to give hefty amount for television or radio ads, yellow pages, etc.
• By developing a website one can easily create brand awareness and win brand loyalty of the customers.
• It can be of great use in terms of target or niche marketing where you want to focus only on one specific group of people.
• You can easily measure your marketing progress by using google analytics or by conducting digital marketing audits.