SEO is often misunderstood, and with the raft of terrible SEO companies gradually dulling the good name of many decent companies, it can be seen as untrustworthy and bad for your business. When done ethically, correctly and properly, SEO can make some really big differences to your website’s life.
One of the main reasons people might choose to perform SEO on their website is to increase visitor numbers. Purely by getting their site seen more readily on Google, they can expect increased traffic and sales.
Some businesses want to be able to dominate the local area for their particular specialism, such as DIY services or cleaning. This can be achieved through good quality SEO and research, which you would not get with many SEO companies.